The campaign aims to increase exposure and awareness of the Yuasa brand name with the Australian motoring public. This will be achieved by providing Yuasa with a clear and consistent brand identity and executed across multiple channels.
Strong creative content that resonates with consumers and cuts through a heavily saturated media landscape is critical to the successful performance of a campaign. The range of videos created showcase the brands performance and technology across a range of categories. Every reference is a vehicle starting first time, every time.