Trusted Performance Every Time

The campaign aims to increase exposure and awareness of the Yuasa brand name with the Australian motoring public. This will be achieved by providing Yuasa with a clear and consistent brand identity and executed across multiple channels.

Strong creative content that resonates with consumers and cuts through a heavily saturated media landscape is critical to the successful performance of a campaign. The range of videos created showcase the brands performance and technology across a range of categories. Every reference is a vehicle starting first time, every time.

The campaign aims to increase Yuasa's brand awareness, see brand searches increase and increase product demand. This will be achieved through reaching a broad market across multiple platforms with the brand video and then retargeting this audience with the relevant category videos or ads showcasing the products key features.